The Future of Giving Starts Close to Home

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In Rowan County, a new generation of donors is redefining the way people think about philanthropy. Giving is becoming more organic and more personal, growing out of conversations at home, during community events and among people who care about where they live and how to make it better.

For Amy Vestal, chief philanthropy officer at Novant Health Rowan Medical Center Foundation, those conversations matter. They help people see that philanthropy is not limited to formal campaigns or major gifts. It can also begin more naturally, quite simply among friends who start by asking a simple question: how can I help? 

“Healthcare is shaped by the people in our community. That’s why it’s so important to involve the next generation of donors,” Vestal said. “It’s not just about funding today. It’s about bringing in new ideas and fresh perspectives for the future.”

That spirit is already taking shape in Rowan County. At a private home this past spring, a group of women came together around an idea that became Payton’s Promise, a community-driven effort created in honor of baby Payton to support Rowan County families. Around the same time, Docs on Hops brought together young professionals and healthcare providers for a one-time gathering centered on conversation and connection.

Together, these examples point to a shift in how people are entering philanthropy. For some, it starts with a personal story, while for others, it starts with meeting the people behind the work and understanding what local support can make possible.

Payton’s Promise has continued to grow through the people who carry its story forward. And even as a one-time event, Docs on Hops offered another entry point for people to better understand the needs in their own community and consider where they might be able to help.

Through Novant Health Rowan Medical Center Foundation, gifts to Payton’s Promise are carrying the family’s vision forward and showing how personal giving can grow into lasting community impact. Vestal sees that local involvement as one of the most meaningful parts of the work.

“When people get involved locally, they’re helping shape the care their families, neighbors and friends will depend on. Their voice matters, and they have a real impact on what healthcare looks like going forward.”

For the next generation of younger donors, getting involved starts with curiosity and connection. They want to understand the need well enough to know where they can make a difference. For Vestal, that energy is exactly why the next generation needs a seat at the table now. She went on to share:

“The next generation sees the world differently. They challenge us to think bigger, move faster and imagine what’s possible. By welcoming their energy and passion today, we’re not just supporting healthcare. We’re ensuring it continues to grow, adapt and serve our community for decades to come.”

What’s happening in Rowan County reflects a different, more grassroots approach to philanthropy – one shaped by small moments that build over time. This approach allows conversations and points of connection to lead to a shared idea, which, in turn, becomes a cause that moves others to get involved.

Get Involved

If a conversation, personal experience or community need has inspired you to think about how you can help, Novant Health Foundation can help you find a meaningful way to turn that care into impact.

To learn more about leaving your own impact in Rowan County or another area, contact Amy Vestal at AVestal@novanthealth.org or Give to RMC General Giving.